Hong Kong drives port collaboration to grow cruise capacity in Asia Hong Kong expects to receive calls from 28 cruise brands in 2024, marking a 55 per cent increase from the number that visited in 2023. According to Kenneth Wong, general manager of MICE and cruise at Hong Kong Tourism Board, this growth is a good sign that Asia’s cruise market is rebounding after the pandemic.

“We see a clear need for all our region’s ports to come together and say: ‘Asia is back’,” he says.

Cruising is growing again in the USA, Caribbean, Northern Europe and the Mediterranean, so now the time is right for the industry to focus on Asia again and give global passengers a full selection of itinerary choices, as well as the opportunity to enjoy new experiences on their next cruise.

“The attractiveness of our destinations and shore excursions continues to improve, the market potential is assured and the interaction between Asian ports is growing to ensure that ships deployed here have everything they need to succeed,” says Wong. “Our priority is to grow ...
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