1. Can we utilize the website as a credible source of information on the Altruu Discovery Engine?
www.altruu.net is the official website for the Altruu discovery engine (altruu.com). Entire details, statistics, and information stated on the website are provided directly by the public relations team of Altruu as a credible source of information.
2. Is it free to publish articles about Altruu?
Yes, members of the media and independent journalists are free to publish articles and are respectfully requested to use the official website as a credible source of information on Altruu for any publications on their respective media outlets.
3. Can we use the Altruu brand logo for our publications?
Altruu allows the utilization of brand images and logos as long as it follows the requirement outlined in our brand guidelines. Please do not modify, add effects, or distort our logo. Our logo should always have a ™ mark to represent our trademark.
4. Can we use any graphical or visual resources provided on the official website?
As long as the published article contains the appropriate attribution towards Altruu, any graphical resources are free to be utilized.
5. How can we request exclusive media resources from Altruu?
Media resources that are publicly provided by Altruu are attached to our Gallery. The exclusivity of the media resources is kept intact. Once a media outlet utilizes a resource inside the media library, Altruu replaces that particular resource with an unpublished, exclusive one. Hence, the media library is kept exclusive.
In addition to our media library, if a media publication needs any more exclusive media resources, feel welcome to contact our media relations team using our press contact section.
6. How can we request or schedule an exclusive interview?
You can schedule an exclusive interview by contacting our media relations team through the press contact section. The interview schedule queries are handled within 72 hours.
Altruu is a trademarked intellectual property of the Altruu discovery engine. Altruu reserves all the rights in the logos, icons, visual representation, etc. for Altruu or correlated services. Altruu sets forth these brand guidelines for the media and others to use our brand in the right way.
Altruu developed its linguistic characteristics which make everyone understand the way of Altruu and its values. Our principal terms should be used instead of general social networking terminology to represent the characteristics of our user community better.
‘Altruu’ brand name as well as the wordmark is a proper noun and should always be capitalized when referring to the company, products, or services.
The name Altruu should always be a wordplay as in “I discovered it on Altruu”. As Altruu is on more than one platform, do not mention Altruu generally as “the website”, "the site" or such.
Please contact Altruu press relations if you want to use the brand assets in any means that are not specified in these brand guidelines. If you would like to use our brand in any commercial products or services, please contact Altruu press relations using the contact section.
Being a discovery engine, a social and information network, the Altruu logo is the sign of information and knowledge that people discover around the globe.
Altruu allows the usage of brand assets as long as it follows the brand policies specified in our brand guidelines. The Altruu logo should always be represented in a hexagon shape and should not be visualised in other shapes like square, circle and the like. ‘Altruu’ brand name as well as the wordmark should always be capitalized when referring to the company, products or services.
Altruu Icon represents our brand and its values. The Altruu logo is black (hexagon) with white (triangles) by default. Additionally, variants can be used to represent altruu, variants should not be altered or modified by any means. To optimize usage across multiple cases and to maintain individuality, we provided brand variants. It is preferred to use the white versions on dark backgrounds and the black versions on white backgrounds to retain the legibility of our logo.
Our primary brand colors are 98.8% black and pure white. The Altruu logo should always be used in the above primary brand colors, and it should not be reproduced in any other colors. Please refer to the icon variant section in the Altruu Brand Guidelines for the right version of usage in different use cases while publication.
The Altruu logo and wordmark are used on all our products and services. Regardless of the background, our logo should stand alone to maintain its individuality. Download our official brand asset graphics that have different image sets for various online use, and they should not be altered or modified by any means.
Geometr415 Blk BT
Our typeface assists to identify our brand to its core. We use Geometr415 Blk BT for the Altruu wordmark and the same should be used while using in lockups with the Altruu logo. Maintain the typography in all brand resources to retain balance.
Clear Space and Minimum Size
The Altruu logo requires maintaining its legibility when you are using it with any visual elements. To do so, make sure the void spaces surrounding the logo free of other components, and the safe area around the logo should be at least twice the width of the Altruu logo. Our logo should not be smaller than 20 pixels wide to maintain its visibility.
Altruu brand can be utilized using both horizontal and vertical lockups. Our logo can appear together with the Altruu wordmark, and you can use both the lockups to suit the publication layouts accordingly. The Altruu wordmark should be scaled consistently and aligned properly with the logo to ensure readability.