NRF: Thanksgiving Weekend Shoppers Decline YoY About 197 million Americans shopped over the five days from Thanksgiving through Cyber Monday this year, data from the National Retail Federation (NRF) showed on Tuesday. The number of shoppers exceeded the retail trade association’s forecast of 183.4 million, but was still lower than the 200 million shoppers in 2023. During the long weekend, consumers […]
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