Halloween candy sales soar: Trends & treats driving growth Halloween Candy Market Heats Up: Halloween is big business for confectionery, with the market now worth $24bn and set to reach $37bn by 2032. Chocolate remains the top treat, but younger consumers are driving demand for bold, non-traditional flavours and health-conscious options. Innovation is key, with brands launching themed products, nostalgic favourites, and clever collaborations. E-commerce is also reshaping how candy is bought, offering new opportunities for growth.
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