Alcohol

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Nostalgia Is the “Secret Sauce” For Shake Up Cocktails It’s not often that the genesis for a ready-to-drink (RTD) cocktail happens beyond a bar or a boardroom, but, in the case of Shake Up Cocktails, inspiration struck at a Midwest state fair.
https://www.bevnet.com/spirits..../2025/nostalgia-is-t

Discover the world at Altruu, The Discovery Engine

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A Drink With… Katie Cooper, Co-Founder of Cooper Spirits It would be hard to find someone working in the spirits industry that hasn’t heard of St-Germain Elderflower Liqueur, the liqueur used so wildly it earned the moniker ‘bartender’s ketchup.’
https://www.bevnet.com/spirits..../2025/a-drink-with-k

Discover the world at Altruu, The Discovery Engine

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CGA: Feelings Fuel On-Premise Choices Except For RTDs A new report from market research firm CGA shows that consumers are motivated to try ready-to-drink (RTD) cocktails by deals over a mood or occasion when drinking on-premise.
https://www.bevnet.com/spirits..../2025/cga-feelings-f

Discover the world at Altruu, The Discovery Engine

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Spirit Brands Preach Pivot from CPG Marketing Playbook If you’re a spirits company taking its marketing cues from CPG, you may be doing it wrong.
https://www.bevnet.com/spirits..../2025/spirit-brands-

Discover the world at Altruu, The Discovery Engine

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Bev-Alc Sales Slide Ahead of The Holidays Bev-alc suppliers are certainly looking to the holidays for a little cheer after sales were down across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.
https://www.bevnet.com/spirits..../2025/bev-alc-sales-

Discover the world at Altruu, The Discovery Engine