Badger benefits from bold relaunch
Fifteen months on from a dramatic redesign of its Premium Bottled Ales (PBAs), independent family brewer Badger Brewery has seen a 50% uplift in sales, driven by more frequent and larger purchases and new drinkers choosing the brand. In the 12 weeks to 29 September 2024, volume sales of Badger PBAs grew by 51.6% compared...
https://www.brewersjournal.inf....o/badger-benefits-fr
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