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Employee Reality Check Welcome to another installment of 10-minute branding. Walking the Walk/Talking the Talk Large companies generally have Mission and Vision Statements that summarize their product and service philosophy and (either directly or indirectly) establish standards for employee/customer interactions.  Realizing the potential value of such a written manifesto, many small businesses have adopted their own as well …
https://brandbuildingforsmallb....usiness.com/2023/02/


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Taking Stock of Creative Impact: Where Brands Are Failing to Invest Did you know that [it’s been proven](https://landing.adobe.com/dam/....downloads/whitepaper that companies that foster creativity enjoy greater market share by a factor of 1.5 compared to less-creative brands? Design-driven brands like Airbnb, Chobani...
https://brandfolder.com/blog/b....rand-tools-increase-


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Brace for Impact: The Disconnect Costing Creatives 520 Hours Each Year It’s no secret that the demand for creative teams and their talent has been steadily increasing since the onset of the global COVID-19 pandemic. As Brandfolder’s Director of Marketing, Adam...
https://brandfolder.com/blog/d....isconnect-costing-cr


Discover the world at Altruu, The Discovery Engine