Bottom of the funnel It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is […]
https://seths.blog/2024/04/bottom-of-the-funnel/

Warren Statement on National Security Supplemental Package http://www.warren.senate.gov/n....ewsroom/press-releas

Warren Calls Out Ineffectiveness of VA’s Privatized Disability Rating Exams, Pushes for Review of Private Contractors’ Service Quality http://www.warren.senate.gov/n....ewsroom/press-releas

“What’s the catch?” It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems later. Two challenges: Sometimes, a really good opportunity doesn’t actually have a catch. And spending a lot of time looking for one keeps us from the work we ought to be doing. And sometimes, a […]
https://seths.blog/2024/04/whats-the-catch/

Generational shifts in punditry In 1970, when Walter Cronkite was narrating current events for the United States, he was 54 years old. Hitchcock made his last film when he was 77. When there’s a limited number of slots for narrators to fill, they can stick around for a long time. One of the overlooked cultural shifts of our time […]
https://seths.blog/2024/04/gen....erational-shifts-in-