When Can Skinny Pages Help Your Local SEO? Scrawny pages get a bad rap.  Certain types of low-content pages, when employed wisely, can fill gaps in your business’s SEO armor.  They can rank not only in the organic results, but also in the Google Maps 3-pack results, and sometimes even in the up-and-coming AI results. Contrary to popular belief and most SEO dogma, […]
https://www.localvisibilitysys....tem.com/2025/10/29/w

10 Great Comments from the 2026 Local Search Ranking Factors Survey The 2026 Local Search Ranking Factors survey is as full of insights as ever.  It was published yesterday, over at Whitespark.  (As always, a big thanks to Darren for organizing it and herding the cats.) If you do nothing else today to improve your understanding of local SEO and ability to get more visible in […]
https://www.localvisibilitysys....tem.com/2025/11/07/1

Simple Template for Self-Auditing Your AI Local Search Visibility Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis.  Where and how do you even check your visibility?  How should you size up competitors?  What are realistic next steps, particularly next steps you don’t already plan to do? Most advice on AI […]
https://www.localvisibilitysys....tem.com/2025/09/30/s

Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.).  Everything’s subject to change in about 5 minutes.  For all I know, maybe my advice here will have the shelf life of gas station sushi.  But one thing I’ve noticed so far is that what seems to […]
https://www.localvisibilitysys....tem.com/2025/08/13/e

Heavy Content-Pruning Is a Bad Move for SEO (Usually) Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results.  Even worse, all of that so-called content just bugs you.  It may have been someone else’s idea, and it hasn’t worked out, even though you’re the one who […]
https://www.localvisibilitysys....tem.com/2025/07/22/h