If You Have to Claim It, You’re Not
Margaret Thatcher said, “Being powerful is like being a lady. If you have to tell people you are, you aren’t.” The same can be said for being trustworthy or authentic; if you have to claim it, you’re not it. And if you’re having internal meetings about how your brand can be more trusting and authentic […]
https://agitator.thedonorvoice.....com/if-you-have-to-
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