Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
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