NIQ: As RTDs Become Mega Category, FMBs, Spirits-Based RTDs Grab Shelf Space With changing demographics and drinking habits, and as inflation and desire for convenience shifts shopping patterns, suppliers should view ready-to-drink (RTD) offerings as a unique mega category, according to a new report from NIQ. https://www.bevnet.com/spirits..../2024/niq-as-rtds-be
