Our Latest Evaluation Reveals A Shifting SSP Market
I am excited to announce The Forrester Wave™: Sell-Side Platforms, Q4 2024. This is the first Forrester Wave of the sell-side platform (SSP) provider category since 2014, and a great deal has changed in those 10 years. In 2014, ad exchanges and SSPs converged, but mobile and video advertising remained siloed from display advertising — […]
https://www.forrester.com/blog....s/our-latest-evaluat
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