Dr. Squatch sued for deceptive “natural” claims amid growing consumer scrutiny A recent class-action lawsuit against Dr. Squatch highlights the growing concern over "natural" claims in personal care products, pointing to the $50 billion market for natural products and the fact that nearly half of consumers consider the naturalness of ingredients crucial, while the brand faces accusations of misleading consumers with synthetic ingredients marketed as "natural."
https://www.cosmeticsdesign.co....m/Article/2024/11/14