Influencer Marketing vs. Paid Social: Where Should You Invest? Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, many marketers find themselves debating: influencer marketing vs. paid social—which deserves more of my budget? Here’s the truth: it isn’t an either/or situation. The brands seeing the strongest ROI aren’t choosing sides—they’re strategically integrating […]
https://grin.co/blog/influence....r-marketing-vs-paid-