US: AFE Launches 2025 fundraising campaign to provide for growth and innovation The American Floral Endowment (AFE) is inviting the floral community to once again R.I.S.E. to Support the future of floriculture. The annual fundraising campaign runs from May 15 through June 30 and encourages the floral community to come together and give back to the industry. R.I.S.E. stands for…
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