The Hisense Arena comes alive at Mall of the Emirates with football, innovation and family fun As FIFA Club World Cup 2025™ heats up, Hisense – official partner and TV screen provider – is bringing the excitement to supporters with a dynamic fan zone at Dubai’s Mall of the Emirates, soon to be headlined by a special appearance from a football legend.
Group-stage matches continue to grip the United States. England superstar Jude Bellingham scored as 10-man Real Madrid beat Pachuca 3-1, two-goal Turkey youngster Kenan Yildiz shone in Juventus’s 4-1 win over Wydad AC and Fluminense edged Ulsan HD 4-2 in a rollercoaster contest.
The tournament may be captivating fans Stateside, but there’s also plenty of action in store for supporters in the UAE. From June 20–29, the Central Atrium of Mall of the Emirates hosts The Hisense Arena – an immersive experience where smart innovation and football excitement come together, featuring everything from VR football trials and FIFA gaming to freestyle shows, photo booths and daily giveaways.
Highlights include a Football Accuracy Test, designed for young adults, families, and football fans of all levels. This skill-based activation invites visitors to shoot for glory, offering both casual players and die-hard fans a chance to connect with the sport in a fun, high-energy environment.

Another standout attraction is the Football VR Experience, where fans step into a virtual stadium and test their skills in a thrilling, interactive football-themed simulation. Paired with FIFA gaming challenges on Hisense’s cutting-edge TVs, the vibrant space brings the future of sports entertainment to life.
The experience continues with the Laser TV Zone, which recreates the electric atmosphere of a live football stadium. With crowd chants echoing and visuals powered by Hisense’s large-format Laser TVs, fans are fully immersed in match-day magic, without leaving the mall.
The headline moment arrives on Saturday, June 28, with the appearance of a legendary former Real Madrid player, set to bring star power to The Hisense Arena. The football icon will engage with fans and take part in the unveiling of Hisense’s latest innovation in connected living and sports-viewing technology. This anticipated moment reinforces Hisense’s role in bridging elite sport with fan-first innovation, bringing global football energy to the heart of Dubai.

This bold activation underlines Hisense’s long-term investment in global football, elevating the consumer journey of its ongoing partnerships with the FIFA Club World Cup™, UEFA EURO™ and Real Madrid. By embedding itself in homes and everyday fan experiences, the brand continues to champion meaningful connections between sport, technology and lifestyle.
Hisense’s presence at the tournament demonstrates how smart technology and creative sponsorships can redefine engagement both inside and outside the stadium.
The Hisense Arena is open daily until June 29 at Mall of the Emirates. Entry is free – and football fans won’t want to miss it.
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