Why Gen Z and Millennials Are Buying Gold in Record Numbers Contrary to popular belief, gold may be more popular among younger investors than their older counterparts. Multiple studies—from Bank of America, State Street Global Advisors, and other respected institutions—highlight a growing trend of Gen Z and Millennial investors embracing gold as a core part of their portfolios. These younger demographics are often outpacing Gen X
https://www.sbcgold.com/blog/w....hy-gen-z-and-millenn