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The Role of AI in Marketing Analytics: Beyond Dashboards Dashboards have been the backbone of marketing analytics for years. They give us visibility into campaigns, budgets, and performance trends. But in 2025, dashboards alone are not enough. The real power lies in what comes after the visualization, and that is where artificial intelligence steps in. AI is pushing marketing analytics beyond static reports into [...]
https://www.digitalconnectmag.....com/the-role-of-ai-i

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