Snapchat Filters: 10 Mistakes You're Making Creating Filters On Snapchat Creating your own filter on Snapchat? Don't simply map out the area (or
'geofence' as Snapchat calls it) that your geofilter covers and tap submit.
What we've learned from managing thousands of geofilter campaigns is that
Snapchat isn't perfect. You can typically save yourself a significant
amount of money on Snapchat's geofilter fee simply by spending some time
minimizing and changing up your desired area's geofence.
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