From Prompts To Presents: The Marketer’s Guide To Answer Engine Optimization Answer engines such as OpenAI’s ChatGPT and Google’s AI Mode will deliver convenience to holiday shoppers. Brands: Provide resonant, technically sound, fresh content to improve your chances of persuading shoppers throughout their journeys on answer engines’ results pages.
https://www.forrester.com/blog....s/from-prompts-to-pr

Act On Real-Time Insights With A Consumer Intelligence Platform Consumer intelligence platforms help marketing and consumer insights leaders leverage real-time insights to better understand their customers (current and prospective), refine their marketing and product strategy, and monitor and manage their brand’s reputation. Learn some of the top use cases for these platforms in this preview of our new report, The Consumer Intelligence Platforms Landscape, Q4 2025.
https://www.forrester.com/blog....s/act-on-real-time-c

A Big Bang Reshapes Agencies Into Algorithms Of Record Fierce competition, shrinking margins, and technological change has contracted the agency landscape all while agencies' remits vastly expand. All the while, a new concept is taking shape.
https://www.forrester.com/blog....s/a-big-bang-reshape

Forrester Analyst Takes For Digital Content In 2026 Digital content will continue to be shaped by enterprises both investing in and looking to gain practical business value from genAI solutions. Here’s how we foresee digital content evolving.
https://www.forrester.com/blog....s/forrester-analyst-

Bolster Your B2C Marketing Operations Function With This Step-By-Step Blueprint As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance. Our new initiative blueprint offers a step‑by‑step framework to help marketing leaders establish purpose, define remit, and leverage technology to strengthen their operations function.
https://www.forrester.com/blog....s/bolster-your-b2c-m