The Marketer’s Guide To Volatility Navigating Volatility Businesses are no strangers to volatility. In the past two decades, the dot-com bubble burst, the financial crisis triggered the worst recession since the Great Depression, and the COVID-19 pandemic precipitated a global shutdown. But the level of confusion during this bout of economic volatility is unlike anything CMOs and other business leaders […]
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Power Growth With Your Total Experience When companies improve both brand equity and CX TOGETHER, there is a significant revenue uplift. Learn more at CX Summit EMEA June 2–4, 2025, in London.
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Three Signs We’re In A Consumer Spend Slowdown Though consumer behavior often lags behind sentiment, there are already indicators that they're pulling back on spending.
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You Can’t Handle The (Consumer Personalization) Truth! Covering the incredibly broad topic of consumer personalization means encountering a hodgepodge of client questions and terminology. In our new report The Truth About Consumer Personalization, we examine three common assumptions about personalization and convert them into three realities: Consumers don’t care about “hyperpersonalization.” This misguided term is one of my biggest pet peeves. Many […]
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The Future Of Digital Experiences: A Human-Centered, Empowering Journey Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
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