From Prompts To Presents: The Marketer’s Guide To Answer Engine Optimization Answer engines such as OpenAI’s ChatGPT and Google’s AI Mode will deliver convenience to holiday shoppers. Brands: Provide resonant, technically sound, fresh content to improve your chances of persuading shoppers throughout their journeys on answer engines’ results pages.
https://www.forrester.com/blog....s/from-prompts-to-pr