M&M’s scares celebs in spooky Halloween campaign
M&M’S gets spooky this Halloween with a haunted house stunt starring Jedward. In a playful seasonal campaign, the iconic chocolate brand teams up with musical duo Jedward for a horror movie marathon inside Britain’s most haunted house. The social-first activation blends fright and fun, inviting fans to join the #HauntedSofaChallenge and share their own scream-worthy reactions online. The campaign reinforces M&M’S focus on entertainment-driven snacking moments that bring people together, even in the face of a good scare.
https://www.confectionerynews.....com/Article/2025/10/
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