The psychology of subscriptions and how to foster customer loyalty Customer loyalty is like gold dust in today’s volatile economic landscape. With inflation reaching decades-high levels, customers are adjusting their buying habits and have no qualms about switching to more cost-effective brands to get the deals and benefits that matter to them.  Price isn’t the only deciding factor for consumers. The ongoing value exchange makes a brand’s relationship with customers unique. If brands can provide meaningful offers, time and time again, that feel relevant and personalized to the individual customer’s needs, customers will reward you with their loyalty. Inspire joy with every brand interaction Loyalty programs and subscriptions are two […]
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