The power of personalization and subscriptions for revenue growth In the early days of online shopping, it wasn’t uncommon to see websites suggesting that you buy a product after buying a similar one. But while you might like your new designer T-shirt enough to want to purchase a second one in a different color, it’s safe to say you wouldn’t need another refrigerator or annual wall calendar for some time to come.  Personalization has come on leaps and bounds since the dawn of e-commerce. Consumers now expect convenience, a smooth digital experience, and the highest levels of personalization when deciding how to spend their money. They will always gravitate […]
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The subscription revenue impact of customer lifetime value  Loyalty makes the world go around – it’s the key to your personal relationships and one of the most important values for brands, too. Being a customer-centric business means nurturing your customer relationships and providing good value with every interaction. The reward for success in these endeavors is clear: customer retention. It’s well known that acquiring a new customer requires far more effort, time, and money than retaining an existing one. Yet, for many businesses, understanding how to optimize customer retention remains a bit of a mystery. A customer-centric culture won’t cut it – customer loyalty hinges, to a large […]
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Unlocking Growth: The Power of Subscriptions for D2C Retailers In a shifting economy, resilience is key. Adopting a subscription model offers Direct-to-Consumer (D2C) retailers an opportunity not just to weather the storm, but to chart a course for sustainable growth and long-term profitability.  The term ‘subscription’ was synonymous with magazines, but now they’re just about everywhere you look. From streaming services and curated clothing to fancy coffee and wine clubs, it’s not just about one-off purchases anymore. There’s a growing trend of embracing subscriptions for an ever-expanding array of products and services. The subscription market is forecast to grow at a Compound Annual Growth Rate (CAGR) of 71% from […]
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Ease the load off your finance heroes Based on a benchmark report from PwC, Finance teams continue to spend about 30-40% of their bandwidth on data collection, quality checks, and reporting. While our customers deeply appreciate the efforts and time their Finance teams invest in ensuring everything runs smoothly, we’re always looking for ways to lighten their load.  That’s why today, we’re excited to showcase a few recent updates from Chargebee that will help Finance teams gain greater efficiency, wrap up their work more quickly, and head to their well-deserved holiday break. Here’s a look at what’s new:  Gain Deeper Insight into Subscription Metrics for Informed Decision-Making  […]
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The psychology of subscriptions and how to foster customer loyalty Customer loyalty is like gold dust in today’s volatile economic landscape. With inflation reaching decades-high levels, customers are adjusting their buying habits and have no qualms about switching to more cost-effective brands to get the deals and benefits that matter to them.  Price isn’t the only deciding factor for consumers. The ongoing value exchange makes a brand’s relationship with customers unique. If brands can provide meaningful offers, time and time again, that feel relevant and personalized to the individual customer’s needs, customers will reward you with their loyalty. Inspire joy with every brand interaction Loyalty programs and subscriptions are two […]
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