The subscription revenue impact of customer lifetime value  Loyalty makes the world go around – it’s the key to your personal relationships and one of the most important values for brands, too. Being a customer-centric business means nurturing your customer relationships and providing good value with every interaction. The reward for success in these endeavors is clear: customer retention. It’s well known that acquiring a new customer requires far more effort, time, and money than retaining an existing one. Yet, for many businesses, understanding how to optimize customer retention remains a bit of a mystery. A customer-centric culture won’t cut it – customer loyalty hinges, to a large […]
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