The power of personalization and subscriptions for revenue growth In the early days of online shopping, it wasn’t uncommon to see websites suggesting that you buy a product after buying a similar one. But while you might like your new designer T-shirt enough to want to purchase a second one in a different color, it’s safe to say you wouldn’t need another refrigerator or annual wall calendar for some time to come.  Personalization has come on leaps and bounds since the dawn of e-commerce. Consumers now expect convenience, a smooth digital experience, and the highest levels of personalization when deciding how to spend their money. They will always gravitate […]
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