When the donor doesn’t say “yes” — or “no”
I used to focus on the non-response rate of direct mail. It was depressing. Because a 10% response rate — which is good in most contexts — is also a 90% non-response rate! I was kind of a pain about it to my colleagues. “Sure 10% said ‘yes.’ But darn it, 90% said ’NO’! We […]
https://futurefundraisingnow.c....om/2024/05/when-the-
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