How Baina Turned The Humble Towel Into A Designer Must-Have Bailey Meredith and Anna Fahey are the childhood best friends behind towelling brand Baina.
Since launching in 2019, their small business has turned the humble towel from a utilitarian textile to a must-have design product with a cult following, including A-list celebrities like  Cindy Crawford and Dakota Fanning.
Even if you don’t know Baina by name, we bet you’ve spotted their bestselling checkerboard towels at your local beach, or in some of your favourite bathrooms here on TDF.
In our latest TDF Talks episode, we chat with the founders about how they built the brand into the success it is today. Find the highlights of the interview below, or listen now on Spotify or Apple Podcasts!
https://thedesignfiles.wpengin....epowered.com/2024/10