Happy Canada Day! Here are more homegrown brands to keep on your radar today (and every day)
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With everything that’s going on in the world, there’s never been a better time to get better acquainted with —and subsequently support — Canadian brands. Contrary to popular belief, there are countless talents right here in the Great White North that are revolutionizing dozens of industries, and we’ve made it our mission to shine a bright light on as many as we can.
You may already have a few of your favourites, but we humbly suggest taking a scroll through our guide, just in case you stumble upon a new one. You’ll find top-notch options for everything from personal care to jewellery to hard-working denim (plus, lots of other ones we think might pique your interest). Happy shopping!
HUHA
Underwear for real bodies? It might seem obvious, but we’re still surprised how many bras and panties are (very obviously) made for ultra-thin, standardized bodies — and forget about addressing honest bodily realities, like unpleasant odours, sweating, and chafing! Thankfully, Huha is here to help. Every piece is made of ultra-breathable Tencel fabric that reviewers say feels soft as a cloud and features zinc oxide to absorb moisture, reduce odour, and make you feel fresh as a daisy all damn day. And restrictive underwires? Gone for good. Bralettes are sporty, supportive, and adjustable in all the right ways so you can actually get a perfect fit.
MARCELLE COSMETICS
There’s a pretty good chance that your very first foray into skincare began with Marcelle. The brand’s no-nonsense offerings are less about marketing and more about results, with most items coming in under $30 (even the high-powered retinol-powered night cream is under $5, making it a fab budget-friendly addition to your rotation. That said, this ain’t your grandma’s beauty brand — the BB beauty balm, for example, has not only won a ton of awards, but it’s one of the few recommended by dermatologists, which means your skin will feel as good as it looks.
PARK & FIFTH
If you have any — and we do mean any — special occasions on your social calendar this year, take a look at Vancouver-based Park & Fifth’s chic dresses. Unconventional bridesmaids’ dresses? Sorted. Wedding guest garb? We gotchu. Engagement party attire? You can bet they’ve got options for that, too. You can shop by fabric, colour, length, or even by specific occasion, saving you the time and energy of finding the ideal outfit (a dream come true, in our opinion). Compliments guaranteed!
RENPURE
“Clean,” “green,” and “eco-friendly” are terms you’ve probably seen plastered all over self-care products lately, but often, this comes at the cost of, well, the price. Instead of digging into your savings to replace your goods with fewer chemical formulas, stock up on Renpure’s shampoo and conditioner duos and body wash sets for around $20, or scalp serums for under $15. You’ll instantly recognize the ingredients, too, since the brand uses natural ones like tea tree, coconut milk, marula oil, aloe, and charcoal to deliver powerful results — sans the greenwashing markup.
DUER
If you don’t already own a pair of these high-tech pants, what are you even doing?! Each and every pair is made with motion in mind — that means soft, stretchy fabrics (yes, even in the jeans), cleverly-designed silhouettes created for real bodies, and timeless designs you’ll wear year after year. The new arrivals are also rife with wardrobe essentials, like breathable Pima cotton tees, twill trousers, stretchy jumpsuits, canvas jackets, and layerable overshirts, making this a great one-stop shop for crafting a hard-working, minimalist capsule wardrobe.
DIVA
I can’t be the only one eager to ditch pads and tampons, like, immediately (right?!). Those looking for a viable replacement should absolutely consider Diva’s range of cups and discs — they’re reusable, less messy, and can remain in place for up to 12 hours, which translates to better, comfier, and more effective protection during your period (plus, they’re more eco-friendly than single-use options). It’s abundantly clear that the brand is women-led, too: while most period products are designed with a one-solution-fits-all mentality, Diva’s options prioritize comfort and factor in body shape, cervix placement, and ease of use.
LA VIE EN ROSE
Lingerie and loungewear brands come and go, but La Vie En Rose has been a mainstay in the market for as long as we can remember. The brand is actually celebrating its 40th anniversary this year! Before you check anywhere else for chic lingerie, unfussy PJs that are perfect for girls’ night, or swimwear that’s as supportive as it is cute, take a look here — the entire selection of summer essentials has our hot weather needs on lock, like the crochet beach dress that brings this season’s semi-sheer trend into the realm of reality, and the convertible seamless strapless bra you can wear with all the strappy, skimpy tops in your wardrobe.
GRAYDON SKINCARE
Clinical-grade, dermatologist formulas, boosted by natural ingredients — that’s the secret behind Graydon’s gentle-but-effective skincare. Skipping harsh synthetics makes their ultra-hydrating serum, foaming face cleanser, probiotic eye cream, and multivitamin treatment (among others) safe for sensitive skin, no matter the age. This approach isn’t just for show, either, with the company making several sustainability pledges to reduce waste, improve recycling efforts, and reduce carbon emissions during the manufacturing process.
&OR COLLECTIVE
This Montreal-based brand’s entire ethos is centred around the concept of buying less but buying better. Its impeccably tailored products feature responsibly sourced materials, like plush wool, polished silver, and sustainable leather, with a special focus on the wearer’s lifestyle. That mentality translates to infinitely wearable (and timeless) pieces that’ll fit right into your existing wardrobe.
ROBERT BARAKETT
Basic doesn’t have to be boring, and Robert Barakett’s sleek essentials prove it without question. Footwear is stylish, polished, and features minimal branding, but doesn’t skimp on premium fabrics (we love the buttery suede sneaker-loafer hybrid); apparel shares the same aesthetic, like the eponymous drapey Barakett tee available in more colours than seems reasonable, a loungewear-inspired sport coat, and sleek shorts you could easily pair with a linen dress shirt for summer get-togethers.
ADËSE SKINCARE
Why have ten products when two will do? The cleanser both cleans and tones, and the serum-moisturizer hybrid is a whiz at hydrating and boosting your skincare barrier in one go — once you’ve pumped out every last drop, you’ll just need to grab a few refills to keep the skincare magic going! Honestly, after navigating what’s become a pretty saturated skincare market, the concept of a high-powered product duo replacing dozens of bottles, vials, and jars seems like a welcome reprieve (not to mention it saves you the trouble of trying to decode formulas and ingredients).
ANNE SPORTUN
Whether it’s stocking other Canadian artisans, crafting one-of-a-kind engagement rings, curating collections of international jewellers, or just offering a truly impressive assortment of in-house pieces, Toronto-based Anne Sportun truly understands the assignment. Maybe you’ll treat yourself to a diamond-dotted initial charm, or you can add a petite flower stud to your earring stack (personally, I’m loving the organic heart necklace). The only catch? These aren’t your standard mass-market pieces, which means they come in limited quantities and sell out quickly — you’ve been warned!
SANS SAVON
Before you balk at the concept of “no-soap soap,” hear us out. It should come as no surprise that most soaps are actually pretty drying and can exacerbate existing skin conditions (like eczema and psoriasis), which is why this Quebecois brand decided to use micellar water to deliver the same cleansing benefits. Its Charlevoix roots are also on full display, never more obvious than in the boreal-inspired scent present in everything from body washes to cleansing bars — a refreshing change of pace from the infinite gourmands and florals found in most cleansers.
HIJULEZ
Europe is closer than you think — at least when it comes to fashion. This Vancouver-based studio transforms deadstock, recycled, and eco-certified fabrics into wispy, feminine, and timeless garments (all in limited batches, of course). Every seasonal drop offers new silhouettes, colours, and aesthetics, keeping us coming back year after year.
THE 7 VIRTUES
It’s official — The 7 Virtues is the fragrance house to watch this summer. Vanilla Woods may be making big waves now with its sophisticated take on the classic gourmand, but we’re eyeing Lotus Pear because nothing screams “vacation” quite like powdery gardenia and juicy pear. Beyond what’s inside the bottle (like fair-trade and sustainably-sourced fragrance oils), it’s also important to note that each scent features unique artwork by actual artists, with the sale of each supporting causes like period poverty and education for women.
MELANIE LYNE
With summertime suiting taking centre stage this season, we’re majorly crushing on ML’s stretchy linen, tailored vests, and textured toppers. While you won’t find anything avant-garde within the product pages, there’s something to be said for the classics made well (not to mention iterated in trendy shapes, materials, and colours). The embellished-hem capris are next on our must-buy list!
LEAH YARD DESIGNS
If you were to imagine a modular jewellery collection, it would look something like this. Rather than solely making singular statement pieces, Leah Yard’s offerings are designed to be mixed, matched, extended, and adjusted — charms can be added to nearly every chain, used as extenders, or stacked with each other, while earring designs look fabulous worn solo, looped through multiple piercings, or even slipped over other parts of your ear.
LONDRE BODYWEAR
As it turns out, crafting the perfect bathing suit is no easy feat, but Londre comes pretty darn close. Their bestselling Minimalist suit is a one-piece marvel with an ultra-low back and flattering bum that’ll make you feel like you’re chillin’ at your own private villa, or, if you cop the limited-edition Fairmont Pacific Rim collab edition, at a bougie hotel suite. Other styles are just as fab, cut to flatter all body types and loved by celebs like The Birds Papaya and Kaitlyn Bristowe. Resortwear and apparel round out their offerings, which is great if you’re in the midst of crafting a capsule wardrobe.
EVIO BEAUTY
We’ve waxed poetic about the brand’s Tear Catchers eye patches, but you’d be missing out if you didn’t try the rest of their award-winning products (the lip serum, specifically, has won so many awards, it’s basically the G.O.A.T). If you’re expecting endless formulas, shades, and product options, you might be disappointed — everything from this Canadian brand is centred around the premise of “less is more,” and never is that more obvious than in the product offerings themselves. Formulas focus on efficacy, rather than trend-chasing, like the cream blush stick that’s as hydrating as it flattering on all skin tones. And make sure to stock up on the soap-free cleanser that’s both budget-friendly and effective at washing away sweat and sunscreen.
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