Which inbox? It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent […]
https://seths.blog/2025/06/which-inbox/

What do we do when it breaks? The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the […]
https://seths.blog/2025/06/wha....t-do-we-do-when-it-b

Scripts and casting In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to […]
https://seths.blog/2025/06/scripts-and-casting/

Projects left undone What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?
https://seths.blog/2025/05/projects-left-undone/